How to avoid BING ad fraud and make the most of the BING brand
Posted On July 20, 2021
What do you do when your brand gets hijacked by a scammer?
You call the police.
The Federal Trade Commission is warning the public to be careful about how much they trust online ads.
The FTC is asking consumers to exercise extreme caution when viewing BING ads.
The agency said it was sending notices to consumers about misleading and deceptive advertising practices in order to deter consumers from unwittingly taking a bait-and-switch approach.
“When consumers are duped by a fake BING advertisement, it can have serious consequences,” FTC Chairman Maureen Ohlhausen said in a statement.
You may be able to protect yourself by staying out of the loop and watching your social media accounts closely.
If you know you’re watching BING advertising, check the terms and conditions before clicking on the ad.
The FTC said that if you are a current or former BING customer, you can report a fraudulent advertisement on BING’s online advertising site, Bing Ads, or by calling 1-877-FTC-HELP.
You can also report suspicious BING or other marketing behavior on Bing’s website, Bing Advertising, by calling 877-BING.
If you have questions about BING, click here to learn more about the FTC’s advertising policies.
If the FTC is investigating a BING complaint, the agency will send a letter to the company that filed the complaint.
It may take up to 30 days for the FTC to investigate, which may mean a court date may be required before the FTC can file a lawsuit.