What if the internet was all about you and your personal data?
Posted On July 24, 2021
Microsoft is now working on a new digital ad platform, called Windows Store, which aims to democratize advertising and provide users with an easier way to find products and services online.
The platform will debut in early 2018, with Microsoft promising it will offer a “comprehensive” experience.
The new platform, Windows Store will “provide users with a curated experience across multiple platforms,” according to Microsoft’s website.
This means consumers can find the products and products they need without having to search through dozens of different search engines or browse multiple websites to find what they need.
It also means users can search on the go without having their browsing history shared.
The platform will feature a collection of different products, from hardware and accessories, to books and games, according to a Microsoft spokesperson.
It will also include “digital advertising platforms that deliver personalized content and targeted ads.”
The platform won’t be a competitor to Google AdWords, but it will compete with it.
The Windows Store platform will allow users to sign up for ads on Microsoft products, including Office 365.
Microsoft’s platform also allows businesses to create custom ads, which can be viewed by consumers without having any personal information.
Windows Store is designed to offer “the widest possible assortment of digital ads and tailored advertising campaigns,” according Microsoft.
In addition to its advertising, Microsoft is working on “customization capabilities” to deliver personalized ads, according the spokesperson.
Windows 10 is the latest iteration of Microsoft’s Windows platform, which launched in March 2018.
In 2018, Microsoft released a new version of its operating system called Windows 10 Enterprise, which has been in preview since September 2017.