‘We’re not going to stop until we get rid of all of this stuff’: The fight to end car ads
Posted On August 8, 2021
The Globe and Mail is reporting that Toronto has joined the ranks of other Canadian cities in asking that car ads stop.
Article Continued BelowAds on CBC radio are no longer airing in most of the city, the Toronto Star reports.
A number of other major Canadian cities are also calling for a complete ban on all types of car advertising.
A new study released last week by the Canadian Advertising Bureau suggests that more than 30 per cent of Canadians have experienced at least one type of car advertisement.
The study also found that car sales in Canada were at their lowest levels in decades in 2015.
Toronto, which was recently awarded a $1.3-billion deal to host the 2024 Summer Olympics, has become the poster child for the city’s car industry.
The city, which has seen a surge in car sales over the past decade, has had to face off with its own industry in recent years.
In 2014, the city was hit with a $4-billion lawsuit from car manufacturer Volkswagen after a U.S. federal judge ruled that Volkswagen’s diesel vehicles were covered by federal and provincial environmental laws.
The case was thrown out in 2017 and Volkswagen appealed the decision.
In 2016, the City of Toronto was awarded a five-year contract to develop a new “global digital strategy” for the automotive industry.
It was later awarded $15.5 million in funding from the Ford Foundation, which provides support for cities and communities to develop and improve their infrastructure.