A video advertising firm is offering up its clients a $15 million bet that a certain brand will be the next to go public after it went public in 2014.
Read MoreOculus Rift, Samsung Gear VR, and Sony PlayStation VR will all be up for grabs, with an average of more than $15M each.
Adtech’s VP of advertising, Brad Chmielewski, said the bet will be made at the end of May, with the company looking for the best value to its clients.
The company said it will also look for the right partner for the deal, but has not yet decided who to go after.
It will be a tough sell, given that the company has been making bets on the virtual reality market for years.
Oculus, Samsung, and PlayStation VR were all launched in 2014, but only Oculus Rift has been publicly traded since late 2015.
The first wave of Oculus Rift headsets, which went on sale in April, were launched with an estimated retail price of $1,000.
That’s a bit over $200K, but still a lot of money for a consumer product.
The first Gear VR headset, which debuted in May, went on to sell for $300,000, and the first PlayStation VR headset went on trial last month for $400,000 with a retail price tag of $700.
The Oculus Rift was released in late 2016 and is considered one of the best VR headsets on the market.
The Gear VR is available now.
Samsung’s Gear VR was launched in April.
It’s available now for $599.
Oculus Rift went on trials in late April, and was supposed to be available for $1.99 per month.
Sony’s PlayStation VR, which goes on sale later this month, will cost $399.
Oculus and Samsung are in a good position to make big bets, but it’s not known how much money they’re looking to raise.
It could be worth millions of dollars, but there’s still a bit of risk involved.
It could be a long, slow process, so it’s important to keep an eye on the competition, Chmieleski said.
He noted that this is a company that’s been in the VR space for a long time.