The adage “read and understand” is probably the most important rule of the ad industry.
There’s nothing worse than reading about a company and seeing them disappear from the newsfeed.
We know the ad is not being paid for by us, so it’s unlikely to matter to us, but when it does, we’ll be annoyed.
When the ad disappears, we’re left with a mess of useless data that nobody wants to spend time on, and that we should probably avoid.
Here’s a guide to what you should read and what to avoid.