Coke adidas adidas is sponsoring a racist advert on ESPN News
Posted On July 12, 2021
The adidas brand has donated $50,000 to the NAACP’s Alabama chapter and is now sponsored by a racist website that promotes white supremacy.
The advert, titled “White Power” and produced by the site Adelson Report, has already been shared more than 7,000 times on Twitter.
It features the adidas logo, the slogan “Black Lives Matter” and an image of a white man in a black shirt holding a Confederate flag.
In the advert, the ad’s presenter says, “It’s a white power movement that’s winning.”
The ad has since been removed.
A Coca Cola ad featuring the same slogan was recently removed.
Adelson reported that he had been approached by the NAACP about the advert.
Coca Colas spokeswoman Kate Dannemiller told ESPN Cricket that the company would not be commenting on the ad.
Advertisers who are sponsoring the Adelson report are barred from sponsoring the site and its content.
Adidas has been in discussions with the NAACP for several years about the report’s content and is working with the group to make sure it stays up to date, according to a statement from the ad agency.
“We are committed to a diverse, inclusive and inclusive environment for all,” it said.
“Adidas believes that all people should be treated with dignity, respect and respect for our shared history.
We have always supported the efforts of organizations like the Alabama NAACP and will continue to do so.”
The NAACP said it was disappointed that Coke had chosen to sponsor the racist website.
“This is a disgraceful decision, which is in stark contrast to the Coca ColA sponsorship of AdelsonReport,” the organization said in a statement.
“It shows that Coca Coláls corporate values are not aligned with the values of our membership, our leadership and our community.
Coca-Cola must end the sponsorship of the racist Adelsonreport and take immediate action to remove the content.”
Coca-Colas statement to ESPN Crickset, March 7, 2020: Adelson is a global brand with more than 150 brands in 100 countries.
We take our responsibility to our brands very seriously and are aware of the ongoing racial and religious tensions in the US.
We are deeply concerned about this content and we stand by our brands commitment to diversity.
Coca Collins, Inc.