Conservatives: A Guide to Advertising Sources
Posted On July 14, 2021
The political advertising industry is booming in the U.S., but the advertising industry in Canada is booming, too.
In recent years, advertising executives in Canada have seen an explosion in the use of new digital tools to target their ads to voters, according to a new report.
The new ad campaigns that are being used are targeted to a broad range of Canadians, including those who are in need of help in their jobs or those who may be more economically vulnerable.
The report, titled Political Advertising in Canada, is published by the Centre for Research in Public Policy and focuses on the advertising industries in Canada.
The number of ad campaigns using social media to target voters has jumped to about 100 per cent from fewer than 10 per cent in the past five years, according the report.
In addition, the report shows that in the 2015 election, the Conservative Party spent more than $1.3 billion on advertising across all campaigns, including digital, direct mail and television ads.
The Conservative Party has spent $3.4 billion on digital advertising since 2014, according a report by the CRP.
In that same period, the NDP spent $1 billion.
The CRP report says the Conservatives spent a total of $2.2 billion on ads during the 2015 general election, while the NDP was able to spend just $1 million.
The Conservatives spent $4.7 billion in ads during that election cycle.
The Conservatives are spending more on digital ads, and the NDP is spending less, the CRPs report says.
However, the Liberals are spending the most on ads, spending nearly $1,000 per ad on social media platforms, including Facebook, Twitter and Instagram.